Wickles Pickles Ad Campaign
Wicked or Dirty

Are you wicked or dirty? ;)

The Wicked or Dirty campaign aimed to emphasize the differences between two distinct product flavors. To achieve this, we leveraged the vivid language of the flavors to create an eye-catching and engaging conversation. I really wanted to embrace the crassness and go for a grungy design style with bold typography.

*Completed while at VOCO Creative.